The Democratic Messaging Project (DMP), a dynamic grassroots political action committee, is taking to the streets of Pennsylvania with a fresh approach to political outreach.
Teaming up with local organizations like Indivisible Pennsylvania, Red, Wine & Blue Pennsylvania, and One Pennsylvania, DMP aims to break through traditional media silos with eye-catching, creative campaigns that focus on key issues leading up to the election.
Voters across the state will encounter DMP’s bold messaging via rolling billboard trucks, static highway billboards, in-app digital ads, and even a novel approach – custom condoms being distributed on college campuses to drive voter registration. The messaging will focus on critical issues such as reproductive rights, gun violence, economic inequality, and lowering drug costs.
In a bid to maximize visibility, DMP and its partners will make appearances at major rallies, voter registration drives, community events, and sporting gatherings, including Philadelphia Phillies games and Penn State football matches. Rolling billboard trucks will travel through Philadelphia, Pittsburgh, Harrisburg, and Bucks County.
Key Dates:
- Bucks County: Sept. 22-24 and Halloween week (Oct. 30 – Nov. 2)
- Philadelphia: Sept. 25-28, Nov. 2-5
- Harrisburg: Sept. 26-27
- Pittsburgh: Sept. 22-25, Oct. 30 – Nov. 5
Tracy Sherman, co-founder of DMP, stated, “This election is about our futures and freedoms. We’re committed to reminding as many people as possible to get out and vote.”
DMP is also teaming up with Feminist Majority to distribute nearly 300,000 custom condoms with eye-popping messages aimed at registering and educating college students in key swing states: Pennsylvania, Michigan, Wisconsin, and Arizona, ahead of the November 5 election.
DMP Executive Director JoAnn Loulan explained the unconventional tactic: “The condoms allow us to reach new audiences not typically politically active. It’s a wakeup call to protect and reclaim the freedoms we’ve lost under MAGA Republicans, including the right to choose and women’s bodily autonomy.”
The campaign contrasts the hopeful vision of Harris-Walz with what Loulan describes as “Trump’s dangerous rhetoric and threat of autocracy.”
“Our goal is to reach all voters, especially independents and those unsure if they’ll vote. You can help spread the message: Vote Democrat. Visit blueforyou.org to get involved.”
This campaign marks a bold new effort to engage young voters with a message that hits close to home on campuses across the nation.
