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Media Analysis: NPR’s ‘Balance’ Serves to Normalize Trump’s Highly Abnormal Cabinet Picks

The incredibly lopsided “balance,” lack of actually diverse viewpoints, and dubious fairness and accuracy displayed in the network’s nomination coverage reveals what the Corporation for Public Broadcasting is really going for with the new oversight it installed, writes FAIR’s Julie Hollar.
Robert F. Kennedy Jr. greets supporters at the Iowa State Fair political soapbox in Des Moines, Iowa in August 2023. Photo courtesy of Shutterstock.

Donald Trump hasn’t taken office yet, but he has wasted no time naming cabinet members and other nominations for his incoming administration. They must be confirmed by the Senate—unless Trump manages an unprecedented end run around the Senate’s power to advise and consent—which means the media play an important role in helping bring to light their records and qualifications.

Clearly Trump is trying to see how far he can push the limits of the country’s democratic institutions with these nominations, which include an anti-vaxxer to oversee the country’s public health infrastructure, and a congressmember investigated for sex trafficking to be attorney general. A look at NPR‘s coverage so far suggests that the public radio network has no interest in using the power of the so-far-still-free press to preserve those limits.

In its reporting on Trump’s picks over the seven days from November 13 through November 19, NPR‘s Morning Edition has featured eight guest sources offering commentary, in the form of either soundbites or lengthier interviews, according to a FAIR search of the Nexis news database. All but two were current or former Republican officials, including one current Trump adviser. The other two were a representative from the right-wing Center for Strategic and International Studies think tank, and a political risk consultant (who offered a perfectly neutral assessment). All of them were white men.

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As a result, the most forceful denunciations of Trump’s parade of shockingly unqualified nominees that Morning Edition listeners were permitted came from one of the most right-wing members of the George W. Bush administration, John Bolton (11/14/24). And the show made sure to explicitly balance his interview by also giving one a few days later to Trump adviser Marc Lotter (11/18/24).

The dearth of nonpartisan experts and utter absence of any progressive or even mildly liberal voices also meant that only Trump’s most outrageous picks thus far—Matt Gaetz (who has since withdrawn), Pete Hegseth, Tulsi Gabbard, Robert F. Kennedy Jr.—were subject to “expert” criticism on the show. Meanwhile, most of his other picks weren’t even mentioned, let alone scrutinized.

One guest, a former George W. Bush official, made the only mention of Mike Huckabee, Elise Stefanik and Mike Waltz as picks, calling them “leaders who have to be taken seriously” (11/13/24). But in a sane democracy, the media would be taking a close look at these candidates, too, who have more polished resumes but similar levels of extremism: Huckabee, picked as ambassador to Israel, has argued repeatedly that the West Bank is Israeli territory, and that “there’s no such thing as a Palestinian.” Waltz, for national security advisor, wants Israel to bomb Iranian nuclear sites. Stefanik, tapped to be UN ambassador, led the congressional witch hunt against college presidents last spring.

‘Look at the positives here’

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Robert F. Kennedy Jr. “knit together an unlikely coalition—some from the left and some MAGA supporters—eager to take on the establishment,” NPR (11/15/24) declared.

It wasn’t just Morning Edition sanewashing Trump’s picks at NPR. In a piece (NPR.org11/15/24) about Trump’s selection of RFK Jr. to head the Department of Health and Human Services, NPR‘s headline and opening framed the anti-science conspiracy theorist as just a guy who “Wants to ‘Make America Healthy Again,’” but who “Could Face a Lot of Pushback.”

It took seven paragraphs for reporters Will Stone and Allison Aubrey to mention that scientists are “deeply worried about Kennedy’s history of questioning scientific consensus on vaccines and his antagonism to mainstream medicine more broadly.”

After quoting one public health expert who expressed strong fears about the serious damage Kennedy could do to the country’s public health system, NPR cheerfully offered the other side of things:

And yet there’s no denying there are areas of substantial overlap between the goals of MAHA and scientists who have long advocated for tackling the root causes of chronic illness.

The reporters did point out the contradictions between Kennedy’s regulatory goals, which would take on “big food and big pharma,” and the GOP/Trump war on government regulation of big corporations. But they gave the last word to Kennedy adviser Calley Means to argue, without rebuttal:

“I would tell anyone skeptical about this, to look at the positives here,” he says. “This MAHA agenda is one of the golden areas for true bipartisan reform.”

He says Kennedy’s approach will be to insist on what he terms “accurate science.”

In total, the piece gave more time to Kennedy allies with products to sell than to actual public health experts.

‘Expressed doubts’—or lied?

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NPR (11/16/24) led with Trump’s claim that energy secretary nominee Chris Wright will usher in a “Golden Age of American Prosperity and Global Peace”; the one quote from a critic came ten paragraphs later.

In a piece on Trump’s nominee for energy secretary, oil executive Chris Wright, NPR (11/16/24) offered a textbook example of sanewashing that ought to have jarred any editor:

Wright has also expressed doubts about whether climate change is driving extreme weather events.

“There is no climate crisis, and we’re not in the midst of an energy transition either,” Wright said in a video uploaded to LinkedIn.

“We have seen no increase in the frequency or intensity of hurricanes, tornadoes, droughts or floods despite endless fearmongering of the media, politicians and activists,” he also said in the video. “The only thing resembling a crisis with respect to climate change is the regressive, opportunity-squelching policies justified in the name of climate change.”

Those quotes do not illustrate “doubts about whether climate change is driving extreme weather events,” they illustrate anti-science climate denialism in the form of flat-out lies.

‘Backstop’ in action?

As we reported last month (FAIR.org10/24/24), NPR recently installed a “Backstop” editorial team to review all content prior to airing or publishing, after the latest round of right-wing complaints of bias. When the Corporation for Public Broadcasting announced it would be funding that team, it explained the purpose was to help NPR achieve the “highest standards of editorial integrity,” including “accuracy, fairness, balance, objectivity and transparency, and the obligation to include diverse viewpoints.”

The incredibly lopsided “balance,” lack of actually diverse viewpoints, and dubious fairness and accuracy displayed in the network’s nomination coverage reveals what the CPB was really going for with the new oversight it installed.

Not all NPR cabinet reporting has been spineless. A team of reporters led by Shannon Bond, for instance, published an in-depth piece (11/14/24) on Defense nominee Pete Hegseth that probed his strong links to extremist white Christian nationalism.

The problem with Trump’s nominees, NPR (11/17/24) reports, is that they might provoke “negative media coverage.”

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But three days later, another NPR report (11/17/24) talked about Hegseth as if the biggest problem with him is simply that senators simply “have come to expect” nominees with a different “background”:

Real trouble started brewing with Pete Hegseth, an Army vet known for his weekend commentary on Fox News, being named secretary of Defense. Although a veteran of the Iraq and Afghanistan missions, he does not have the background that senators have come to expect of someone appointed to head up the Department of Defense. Hegseth’s frequent attacks on the uniformed leadership of the armed services has included talk of firing current generals, including at the highest levels.

Similarly, on All Things Considered (11/16/24), NPR senior political editor Domenico Montanaro explained the “difference” between Trump’s 2016 picks and those this year, saying the 2016 nominations

sometimes stood in the way of things he wanted to do that broke with the normal way…that things had been done for years. This time around, he’s really surrounding himself with a team of loyalists.

What former cabinet members did was stop Trump from doing things that were unconstitutional or abuses of power. For NPR to minimize them as “the way things had been done for years” indicates that the network is currently more concerned with preserving its CPB funding than sustaining democracy.


ACTION ALERT: You can send a message to NPR public editor Kelly McBride here. Please remember that respectful communication is the most effective. Feel free to leave a copy of your message in the comments thread of this post.

This article was originally published at FAIR (Fairness & Accuracy in Reporting)It is reprinted here via Creative Commons 3.0.

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Picture of Julie Hollar, FAIR

Julie Hollar, FAIR

Julie Hollar is FAIR’s senior analyst and managing editor. Julie has a Ph.D. in Political Science from the Graduate Center of the City University of New York.

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